Wilken has been in existence for 50 years. For any company, this is a remarkable achievement and indeed a key milestone. The environment that we operate in has changed dramatically over the past 50 years. Significant changes have occurred in the political, economic, social, technology and geographical front. With these changes, opportunities and challenges have arisen in equal measure. Wilken has no option but to change and adapt to take advantage of the opportunities and manage the challenges that exist and lie ahead.
In recognition of the many successes achieved and key learnings over the past 50 years, and to continue to remain relevant in the ever changing market place, the Wilken Flight Path has been developed. The Wilken Flight Path will guide Wilken for the next 50 years leading to the 100 year milestone.Partnerships will be our motto as we fly along our flight path knowing that there will be clear skies and sections of turbulence.
Wilken’s mission is to be a reknowned and respected African brand. Wilken will partner with global brands and its clients to enable us achieve our mission. Africa is the next growth frontier with enormous potential, vast resources and growing economies. It is with this is mind that our Flight Path is destined for Africa, Wilken Flight Path to 100 …..through Africa.